Case Studies and Testimonials

Case Studies & Testimonials

P!NK Concert @ Eden Park

Eden Park, New Zealand’s most iconic stadium, set the stage for P!NK’s highly anticipated concert series, drawing thousands of fans over three spectacular nights. To elevate the experience and create engaging visual moments, Vidcom introduced iPosters—transforming traditional event signage into an interactive branding opportunity.


    Challenge

    With a stadium packed with excited fans, static signage risked being overlooked. The goal was to create an eye-catching, immersive experience that would enhance the concert’s energy, encourage engagement, and leave a lasting impression.

    Solution

    Vidcom strategically placed high-impact digital iPosters in the VIP section, replacing conventional signage with dynamic, visually compelling content. These digital displays combined static and animated visuals, showcasing P!NK’s bold aesthetic and concert highlights, drawing fans in for must-share photo opportunities.

    Vidcom worked closely with event organisers to ensure the digital content aligned with the concert’s theme, seamlessly blending technology with the live event atmosphere.

    The Benefits

    • Enhanced Fan Engagement
      The iPosters turned standard branding into an interactive experience, encouraging fans to take photos, share on social media, and amplify the concert’s online reach.
    • Increased Brand Visibility
      Sponsors and event organisers benefited from greater exposure as fans actively interacted with the digital displays, generating organic online promotion.
    • Seamless Event Integration
      The iPosters complemented the concert’s high-energy environment without disrupting the performance, adding to the overall immersive experience.
    • Memorable Audience Experience
      The combination of cutting-edge digital displays and bold branding ensured attendees left with a lasting impression, associating the concert with an innovative and engaging atmosphere.
    • Positive Feedback from Organisers & Fans
      Both event organisers and attendees praised the initiative, recognising it as a creative and effective way to enhance audience interaction.

    Conclusion

    Vidcom’s expertise in digital event solutions turned a traditional branding opportunity into an interactive, shareable, and visually striking experience. By merging creativity with technology, Vidcom helped make P!NK’s concert at Eden Park even more unforgettable—proving once again that when it comes to bringing events to life, Vidcom delivers.

iPosters for P!nk